Head of Growth at Enterprise
Leads growth strategy through rapid experimentation, data, and cross-functional alignment across product, marketing, and sales.
Campaigns require brand, legal, and corporate communications approval
Planning cycles are annual and budgets are set months in advance
Coordination with external agencies and internal teams adds layers of complexity
Ideal OCEAN+ Profile
At enterprise companies (201-1000 employees), creativity and experimentation with channels and messaging
At enterprise companies (201-1000 employees), discipline in metrics and campaign execution
At enterprise companies (201-1000 employees), effective communication with audiences and internal teams
At enterprise companies (201-1000 employees), receptiveness to feedback from the market and colleagues
At enterprise companies (201-1000 employees), resilience in the face of underperforming campaigns
At enterprise companies (201-1000 employees), building relationships with partners and the community
Strengths and Red Flags
Strengths
- Design and prioritization of high-impact experiments
- Systems thinking about the end-to-end funnel
- Coordinating multi-channel campaigns with product, sales, and corporate communications teams
- Navigating brand approval and compliance processes in communications
Red Flags
- Attachment to failed experiments due to time invested
- Optimizing vanity metrics instead of revenue
- Difficulty navigating brand approval and compliance processes
- Resistance to measuring results with predefined corporate frameworks
Interview Questions
Tell me about the most successful growth experiment you designed. What was the hypothesis, how did you measure it, and what impact did it have on the business?
Evaluates: Openness and Conscientiousness
Describe a time you had to convince a product or engineering team to prioritize a growth project over their own roadmap. How did you handle it?
Evaluates: Extraversion and Structure & Rhythm — can they use the formal roadmap process as a negotiation lever?
How did you coordinate a campaign that required brand, legal, and communications approval?
Evaluates: Conscientiousness and Extraversion in governance-heavy environments
How did you align marketing with sales in an organization with strong silos?
Evaluates: Extraversion and agreeableness in building cross-functional bridges
More about Head of Growth
Career path, personality archetypes and similar roles in the full profile.
This Role in Other Contexts
Head of Growth — base profile with no company context
View profile → Startup (1-50 employees)In startups, marketing means demand generation on a near-zero budget
View profile → SMB (51-200 employees)In SMBs, marketing competes for budget against areas perceived as more urgent
View profile → Global (1001+ employees)Localization goes beyond translation: it means culturally adapting the message
View profile →Does your next Head of Growth at Enterprise (201-1000 employees) match this profile?
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